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The Fundamentals of SEO (Search Engine Optimization)

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Being consistent is the primary aspect that you should remember about SEO. In the first part of this article, I will discuss the first things that will make for established search engine ranking for specific number of key phrases. This will work on any kind of website and any business you are aiming to penetrate. Following are the first five areas.

Web pages are the ones ranked by Search Engines, not the web sites.

Use distinctive Titles, Explanations and Keywords in each of the pages. Thus, use one page per keyword phrase you are aiming at and concentrate on the use of that phrase. You can create related combinations of your phrase as well, provided that you will allot one page centered for each of keywords or phrases.

The website should be applicable to both searchers and search engines as well. A vital aspect of SEO is being well proportioned. A lot of things have to be considered in site optimization and all aspects should receive equal attention. Your efforts should be concentrated on getting to the Top 10 rank. Being in the number 5 or 3 in any certain rank is okay. Do you think that being in the number 1 spot for the simple reason that that slot obviously gets more often clicked than the others will get you to your site’s objective?

For targeted keywords, the rule “less is more” applies.

Generally average sites should have an at least five to ten keywords that they should concentrate on. The entire site should revolve around these keywords. Do not forget to make your keywords relevant to searches. It would be better to have one keyword that will put your site in the top ten and on the first page rather than ten keywords that are appearing on subsequent pages. These keywords should be positioned in the Title, Keyword locations and Description, and always remembering that distinctive aspect.

Develop content that is aimed for real people and not for some piece of equipment.

It has often been said that “content rules”. Two competing sites which are equally highly optimized in a specific niche and having the same key phrases will make their difference in the aptness of their content. Content relevance is one of the most vital aspects Search Engines use for ranking. Therefore your content should be regularly updated by adding new materials or at least editing the posted ones. Remember that content relevance and newness are cardinal rules for SEO.

You will be judged by the number of relevant links you have. This is another vital aspect in SEO. Yes, you should be able to encourage other sites to link to you, but it will only matter if they have relevance to your site. Incoming links should be developed by you naturally. Search Engines recognize sites whose links are gradually built after a period of time.

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